Getting Unstuck in Your Business by Using “The Golden AGE” Method (Taking Your Business from Average to Good to Excellent)

Breaking Through the Ceiling

Running a business often feels like a relentless climb. You start with a vision, fuelled by passion and ambition. But as you scale to the top, you hit a glass ceiling; challenges multiply, as you struggle to maintain momentum. You peep through the glass, knowing there's more out there—a higher level of achievement, a greater impact you can make—but it feels out of reach.

This frustration is common among entrepreneurs and business leaders who are determined to succeed but find themselves barricaded by the daily grind. The key to shattering through the barrier is making time to step back and think about the state of your business.

This can be daunting, especially when you're swamped with responsibilities. However, overcoming the fear of taking a step back is crucial. You need to make time in your business to assess where you are, where you want to be, and how to get there. Evaluate your business's strengths, weaknesses, opportunities, and threats. This creates a foundation that will allow you to empower your team to lead with a solid vision and plan.

Key questions to ask during this process:

1. How do we improve? - What areas need attention and development?

2. Where are we now? - What is our current status, and how does it align with our goals?

3. Where do we want to be? - What is our vision for the future?

4. How do we get there? - What steps need to be taken to bridge the gap between where we are and where we want to be?

Taking stock in your business doesn't have to be complicated. Having the right tools during your ‘pause’ can make the process quick and efficient, allowing you to replace the hamster wheel of the daily grind with refined purpose, direction and winning strategies.

Introducing The Golden AGE: A Simple, Effective Approach

After years of deep research and analyzing thousands of hours of interview videos from our library, we at TL Turner Group, developed The Golden AGE—a simple yet powerful system designed to help businesses like yours achieve excellence.

The Golden AGE is not just a catchy phrase; it's an acronym that represents a clear and actionable process to guide you and your team from Average to Good to Excellent.

Understanding the Golden AGE

The Golden AGE stands for:

• Average

• Good

• Excellent

  
  

This process helps businesses identify where they currently stand and define what Average, Good and Excellence look like for them. It further provides the tools to have the right conversations and develop the right strategies to move forward.

The Golden AGE system is based on principles of psychology, cognitive behavior, and achievement science; ensuring it's grounded in well-established theories that promote real, sustainable growth.

What People Are Saying About The Golden AGE

The feedback we've received about The Golden AGE has been overwhelmingly positive. Business leaders have described it as "the missing piece" that has transformed their approach to growth and performance. We’ve heard statements such as:

“This has been the missing piece of our business.” 

“What you shared was the missing piece for us. We need more of this because it’s going to solve so many problems for us.”

The simplicity of The Golden AGE has resonated with many, allowing them to see their path to success more clearly.

The Science Behind The Golden AGE: Why It Works

At the core of The Golden AGE is the understanding of how the brain works in achieving progress. Cognitive behavior and neuroscience play a significant role in how we process information and set goals. Your brain is wired to create images based on the information it receives, which then sends signals to the rest of your body about how to respond.

For example, if you're driving and hear sirens, your brain immediately paints a picture of an ambulance, police car, or fire truck. Similarly, when it comes to achieving progress in business, your brain needs a clear image of what success looks like. The Golden AGE provides that image—a roadmap from Average to Good to Excellent—allowing your brain to work subconsciously towards achieving those goals.

Examples of The Golden AGE in Action

To illustrate how The Golden AGE works, let’s look at a common scenario in business—

Improving communication skills:

• Average: An average communicator can get through their content but lacks engagement. They deliver the message but fail to connect emotionally with the audience.

• Good: A good communicator not only delivers the message but also infuses it with emotion, making the audience more engaged and responsive.

• Excellent: An excellent communicator does all of the above while also tailoring the message to the audience's needs, leaving a lasting impact.

  
  

By providing a clear image of what Average, Good, and Excellent communication looks like, The Golden AGE helps individuals and teams visualize their progress and understand the steps needed to improve.

Applying The Golden AGE in Your Business

Implementing The Golden AGE in your business begins with defining your goals. Here’s a step-by-step guide:

1.      Define Your Goal: What are you aiming for? Whether it's revenue growth, customer satisfaction, or operational efficiency, clarity is key.

2.      Identify the Drivers: What are the incremental steps or milestones that will help you achieve these goals? For example, if your goal is to increase revenue, you might look at factors like client retention, lead generation, and conversion rates.

3.      Conduct a Capacity Study: Understand the current capacity of your team. How many clients can your team handle effectively? What processes can be improved to increase capacity without overwhelming them?

4.      Map Out the Journey: Once you’ve identified where you are and where you want to be, map out the steps to get there. This could involve training, process improvements, or restructuring teams.

5.      Engage Your Team: Ensure your team is involved in the process. When they contribute to defining Average, Good, and Excellent, they’re more likely to buy into the plan and strive for excellence.

The Power of Momentum

One of the key principles behind The Golden AGE is the power of momentum. Just as starting your day with small victories, like making your bed, can set the tone for the rest of the day, achieving small wins in business can create momentum towards larger goals.

For example, instead of aiming to grow your business by 25% overnight, break it down into smaller, more manageable milestones. Start by increasing growth from 10% to 15%, then from 15% to 20%, and finally, to 25%. This gradual approach makes the goal feel more attainable and keeps the team motivated.

Getting Buy-In from Your Team

A significant part of The Golden AGE’s success lies in gaining buy-in from your team. When employees are involved in setting goals and defining what success looks like, they are more likely to be committed to achieving those goals.

For instance, when conducting a capacity study, involve your team members in estimating how long tasks take and what improvements could be made. This not only empowers them but also provides valuable insights into where efficiencies can be gained.

Removing Roadblocks and Empowering Your Team

The Golden AGE also helps identify and remove roadblocks that may be slowing down progress. By understanding how your team spends their time and where challenges lie, you can make informed decisions to streamline processes and improve productivity.

For example, if a capacity study reveals that certain tasks are taking longer than expected due to manual processes, consider automating those tasks or providing additional training. This not only increases efficiency but also boosts team morale, as employees feel supported and equipped to succeed. 

Why The Golden AGE Is a Game-Changer

The Golden AGE is more than just a performance management tool; it’s a mindset shift. It removes emotions from feedback, providing a clear, objective way to measure progress.

When everyone agrees on what Average, Good, and Excellent performance looks like, it becomes easier to have constructive conversations about how to improve. By making performance metrics visible and transparent, employees can see exactly where they stand and what they need to do to reach the next level.

Transforming Your Business with The Golden AGE Framework

The Golden AGE provides businesses with a simple yet effective framework for achieving excellence. By defining clear goals, identifying drivers of success, engaging your team, and removing roadblocks, you can transform your business from Average to Good to Excellent.

To get started, take the time to step back and assess where your business stands today. Use The Golden AGE to create a roadmap for success and involve your team in the process.

Remember, excellence isn’t achieved overnight—it’s a journey. With The Golden AGE, you have a proven system to guide you every step of the way.

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If you're ready to unlock the full potential of your business, start implementing The Golden AGE today! Visit http://www.1GoldenAGE.com for free resources and tools to help you on your journey to excellence. And don’t forget to subscribe to our podcast and YouTube channel for more insights and success stories from businesses like yours.

Thanks for reading! We're curious—what step are you most excited to take first? Share your thoughts in the comments!